Last updated: December 17, 2025
This Privacy Policy (“Policy”) explains how Numiflux (“Company,” “we,” “us,” or “our”) collects, uses, and protects information in connection with the ReelFirst mobile application (the “App” or “ReelFirst”) available on the Apple App Store (and, where applicable, other app stores).
ReelFirst is a casual puzzle-to-video experience designed to collect little or no personal information from you. This Policy applies only to the App and not to any other websites, apps, or services we may operate.
By installing or using ReelFirst on your iPhone or iPad, you agree to this Policy. If you do not agree, please do not use the App.
ReelFirst is developed and operated by Numiflux. We are responsible for deciding how and why information related to the App is processed.
If you have questions about this Policy, see the Contact Us section below.
ReelFirst is built with privacy in mind and is designed to collect minimal data.
In the normal course of using ReelFirst:
If we later introduce optional features (for example, feedback forms, leaderboards, or account registration) that require you to provide information, we will clearly explain what information is collected and why before you choose to use those features.
When you use the App, certain information may be collected automatically to ensure the App works correctly and to help us understand how it is used. This may include:
This information is typically processed in aggregated or pseudonymous form and is not used to directly identify you as an individual.
The App may integrate third-party services (for example, analytics, crash reporting, or video content providers). Depending on your device settings and the specific services used, these partners may collect information such as:
Examples of such services include tools provided by Apple, and potentially by other providers such as Google or similar partners. Their use of information is governed by their own privacy policies, which we encourage you to review.
We select third-party partners that, to the best of our knowledge, handle information in compliance with applicable laws, but we do not control their independent data practices.
We use the limited information we collect for purposes such as:
We do not sell your personal information and we do not use it to make automated decisions that have legal or similarly significant effects on you.
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), our processing of information may be based on:
Where applicable law requires consent (for example, for certain analytics or advertising in the future), we will rely on your consent and provide a way to withdraw it.
ReelFirst is a general-audience puzzle game and is not specifically directed to children under 13 years of age (or under 16 in some jurisdictions).
If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details in the Contact Us section.
We do not sell or rent your personal information.
We may share information in the following limited situations:
We may share information with third-party service providers who help us operate, maintain, or improve the App (for example, analytics providers, crash reporting tools, or cloud hosting). These providers act on our behalf and are required to handle information in line with applicable privacy laws and this Policy.
We may disclose information if we believe in good faith that doing so is reasonably necessary to:
If Numiflux is involved in a merger, acquisition, reorganization, or sale of assets, information may be transferred as part of that transaction. We will take reasonable steps to ensure that any recipient continues to handle your information consistently with this Policy.
Your information may be processed and stored on servers located outside your country of residence. These countries may have data protection laws that are different from those in your country.
Where required, we implement appropriate safeguards (such as standard contractual clauses or equivalent measures) to protect your information when it is transferred internationally.
We retain information only as long as needed for the purposes described in this Policy, unless a longer retention period is required or permitted by law. For example:
When information is no longer needed, we will delete it or de-identify it so it can no longer be linked to you.
Depending on where you live, you may have certain rights regarding your information, which may include:
Because ReelFirst does not create user accounts and collects very limited data (often in aggregated or pseudonymous form), we may not be able to identify you in some datasets. In those cases, we may not be able to fully honor certain requests, but we will do our best to assist you.
To exercise your rights, please contact us using the details in the Contact Us section. We may need to verify your identity before responding.
If you are a resident of California, you may have rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), including:
We do not “sell” or “share” personal information as those terms are defined under the CCPA/CPRA.
To submit a request under the CCPA/CPRA, please contact us using the details in the Contact Us section. We may need to verify your identity before responding.
We use reasonable technical and organizational measures to protect the information we collect against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.
However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
The App may contain links to third-party websites, content, or services (for example, external video content, app store pages, or other sites). This Policy does not apply to those third-party services, and their privacy practices may differ from ours.
We encourage you to review the privacy policies of any third-party services you interact with.
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. For material changes, we may provide additional notice (for example, in the App or on our website or App Store listing).
Your continued use of ReelFirst after an updated Policy is posted means you accept those changes. If you do not agree, you should stop using the App.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you can contact us at:
ReelFirst
Email: support@reelfirst.com
Please include “ReelFirst Privacy” in the subject line so we can route your inquiry appropriately.
Disclaimer: This Privacy Policy is provided for general informational purposes only and does not constitute legal advice. Privacy laws and app store requirements may change over time and may differ depending on where you and your users are located. You should consult with a qualified attorney to ensure your privacy policy and data practices comply with all applicable laws and platform requirements.